Will AI Apps Become The Next Wave of Trusted Brands?

Hi friends

A few weeks back Anthropic launched their powerful new model, Claude 3.5 Sonnet. This was when I discovered Claude has its own Constitution! 

This ethical framework, inspired by the Human Bill of Rights, instantly propelled Claude up my list of "AI friendlies”.

It also raised a question: Can Gen AI products ever earn our trust and loyalty?

Brands are built over time, founded on performance + value + trust and emotional resonance. But Gen. AI products must battle strong headwinds on their journey to becoming brands. They are:

• Conceptually new

• Shape shifting as they innovate

• Ethically ambiguous

• Under the pall of ‘Big Tech’

• Competing in a chaotic, confusing marketplace

So, can they ever build meaningful customer relationships?

While they may not 'meet' customers in the grocery store, on the high street, in a showroom, or through advertising, AI products have a stand-out advantage: direct access to their customers.

AI does more than talk to its users; they converse with each other.

In a two-way discussion, every interaction is yet another opportunity to deliver timely, high-value, solutions, to people actively seeking them out.

The more Gen. AI can blend substance and accuracy with contextual understanding and continuity (memory), the better it will meet customer needs, practically and emotionally.

… that is until another AI comes along and does it better 😀 

OOPS!

AI SMORGASBORD

Michael Schumacher’s family wins compensation for fake AI ‘interview’ German magazine Die Aktuelle last year published an ‘exclusive interview’ with the F1 legend, who hasn’t been seen publicly for a decade since a near-fatal skiing accident, but the answers were generated by AI.

AI Mathematic Genius: AI achieves silver-medal standard solving International Mathematical Olympiad problems

Elon Musk predicts AI is coming for all our jobs ‘Probably none of us will have a job,’ the Tesla CEO said after warning of the rapid advancements in artificial intelligence.

AI MADE EASY

AI EXPLAINED IN 10-MINUTES

Below is a summary of the recently released Google AI Essentials Course distilled into a 10-minute presentation. It explains Artificial Intelligence far better than I can 🙂 

I know it’s a little dry, yet pithy, substantive lessons like these, are solid building blocks for your AI Authority. The link to the full (free) course is below.

THROUGH A-EYES

This is an AI tool named “Puppetry”, which enables you to create a character (text to image) and then animate it as a spokesperson. A small yet fun diversion😃 

AI@WORKFLOW

We previously introduced integration platforms like Zapier, that connect one action to another ( a.k.a. zaps) to join tools, and create integrated, efficient workflows

You can find a Zapier beginner guide video here. 

Below is a short introduction to some of Zapiers key features, including Canvas, an excellent tool for mapping and visualizing your workflow, and planning its automation (with Zaps)

FREE RESOURCES

CURIOUS CAT

Meet Jackson Barn Cat a.k.a. JBC, office manager, resident AI-whisperer, and all-around curious cat. Each week he’ll nose bop a new challenge 😺

THE LAST WORD

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