Finally! Less search, more discovery 🔍➡️💫 IIIIIIIIIIIIIIIIIII

The AI Search Revolution isn't just about better answers - it's about reimagining our entire relationship with information.

After two decades of Google's link-based dominance, AI is shattering the search-and-scroll paradigm.

Think about it: when was the last time you were delighted with scrolling through pages of search results? (“Google, when I searched 'best python libraries' I meant coding, not exotic pet care).

This model, which made Google a tech giant, is beginning to feel as outdated as a dial-up modem as AI introduces an understanding of the intent behind, and the context within which searches are conducted.

The AI effect goes beyond simply improving the search experience to fundamentally changing it, evolving how we discover, learn, and apply information.

For the first time in 20 years, Google's iron grip on our digital doorway to knowledge looks shakeable.

AI MADE EASY

For many businesses, search is a vitally important marketing channel; it’s a way to be discovered; to promote, attract, connect, and sell. Until recently Google has monopolised search with it’s ‘directory-led’ approach. Now that’s all changing …and the new keyword is “intent. “

AI TOOLKIT:

SEARCHGPT vs. PERPLEXITY

For an in-depth review of Perplexity, including explanations about how it works, plus a topline assessment of the newly announced SearchGPT check out this article: 

TL: DR “The choice between Perplexity and SearchGPT will depend on your needs. If you’re looking for an immediate tool for precise, organized searches, Perplexity is an excellent choice today, not least thanks to its advanced features like Focus Mode and Collections. However, SearchGPT could become a must-have for users seeking a more fluid and conversational experience.”

AI IN ACTION

It’s happening! In 2025 we’ll be seeing - and covering - more cases of AI implemented strategically largely through assistants and agents, with tangible outcomes.

AI@WORKFLOW:

We’ve shared a few of these persona-led toolstack samples in earlier newsletters. Here’s a round-up of our top 10.

AI SMORGASBORD

• Zoom Rebrands as an AI-First Company: Zoom shifts focus from video conferencing to an "AI-first work platform," introducing tools like AI Companion 2.0 to boost productivity and potentially reduce workweeks.
  

• 88% of Gen Z Employees Use AI at Work: A survey reveals 88% of Gen Z professionals use AI for tasks like email drafting and note-taking, helping overcome "task paralysis"...

• What does AI evolution bode for professionals? If AI can provide a better diagnosis than a doctor, what’s the prognosis for medics? Studies in which ChatGPT outperformed scientists and GPs raise troubling questions for the future of professional work

FREE RESOURCES

CURIOUS CAT

Meet Jackson Barn Cat a.k.a. JBC, office manager, resident AI-whisperer, and all-around curious cat. Each week he’ll nose bop a new challenge 😺

THE LAST WORD

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